Strategy

Women Win has identified three key strategic priorities to guide the work over the next three years, from 2010 to 2012:

1. Strengthen
2. Learn
3. Catalyze

Women Win works closely to strengthen the organisations with which it works through capacity building. Women Win will learn from its partner organisations, documenting “best practices” and developing guidelines and methodologies. Women Win will then showcase the strong partner organisations, and promote open sourcing guidelines and methodologies, to catalyze others to invest in the sport for women's rights strategies and organisations.

Through 2012, Women Win will strengthen its group of partner organisations, both by adding new organisations to its portfolio and by assisting each organisation in capacity building. Women Win will invest in 25 organisations in primarily low-income countries to create a group of “best in class” community based organisations. These organisations will primarily implement sport programmes with a women's rights approach for adolescent girls. Women Win will not directly develop or implement its own programmes.

Women Win will:
1) Invest in Flagships and incubate innovators.
2) Strengthen organisational capacities.
 

Sport is not yet being utilized on a large scale as a strategy to advance girls' and women's rights within the women's movements and in the development world. This is largely because organisations lack knowledge about how to use sport as an empowerment strategy for girls and women. Women Win will increase and improve the use of sport strategies for girls and women within the women's rights, sport and development worlds through learning, documenting and sharing the impact of sport as an effective strategy to advance the rights of girls and women.

Current research primarily focuses on the correlation between sport and increased physical and mental health benefits for adolescent girls in more developed countries. We will develop a body of evidence about the impact of sport on participants and communities in lower income countries, particularly within the three priority areas: 1) gender based violence; 2) sexual and reproductive health and rights; and 3) economic empowerment.
 

In order to reach the over 500 million underserved adolescent girls, Women Win knows it must do more than provide financial support. There is an urgent need to inform, engage and mobilize a broader audience to support, fund, and implement sport as an effective empowerment strategy for women and girls. Women Win is in an ideal position to catalyze this movement, and will do so as part of its 2010 - ­2012 strategic plan.

Primary goals
Women Win has three primary goals within the Catalyze strategic category:
 

  1. Inform and engage key stakeholders to promote the use of sport as a recognized and effective strategy to advance women's rights
  2. Build a movement to mobilize resources
  3. Develop assurance and certification processes