Goal Programme

Goal - Mumbai

Girls and women comprise over 50 percent of the world’s population, yet they own only 1 percent of the world’s wealth, have only a 10 percent share in global income, and occupy just 14 percent of leadership positions in the private and public sector. The gender gap is tremendous, but there is a growing understanding that investment in girls and women has a significant and positive impact upon the alleviation of poverty and other development goals.

Both Standard Chartered Bank and Women Win have been working with sport as a strategy in tackling these issues at the grassroots level. Standard Chartered Bank does so through their Goal Programme, which is based on a world-class curriculum that uses sport as a tool to build girls’ social capital, expand their networks and develop economic and social skills. Women Win works globally as a convener and pollinator of best practices in using sport to advance women’s rights.

At the recent 2011 Clinton Global Initiative Annual Meeting, Group CEO of Standard Chartered Bank, Peter Sands, and Women Win Founder, Astrid Aafjes, shared a stage to discuss sport as a tool for social good. During the CGI panel discussion, Sands stated of programmes like Goal, “Scaling these sport programmes is a real challenge, and one we must address in order to positively impact the lives of millions rather than hundreds or thousands of girls.”

As a response to addressing this challenge, Standard Chartered Bank and Women Win have set up a partnership to scale this innovative and engaging strategy.

Women Win will take Standard Chartered Bank’s highly effective Goal curriculum and offer a license for its use to carefully vetted organizations globally, while also supporting the evolution and expansion of the current curriculum.

Aafjes sees this as an important milestone in using sport to empower girls globally, “Women Win is thrilled to partner with Standard Chartered Bank in our joint venture to scale quality sport programme for girls and replicate Goal’s curriculum with local adaptability on a global scale.”