In the emerging field of women and sport, Women Win adds value to existing and future efforts to improve the rights of girls and women around the world.
Women Win is a convener, connecting global sport, development and women’s movements to develop coordinated resources that use sport as a strategy for the empowerment of girls and women. Women Win is positioned to become the lead organization for a new initiative: the Sport for Women’s Rights movement. This new movement includes a variety of stakeholders who believe strongly in the use of sport as an effective empowerment strategy to advance women’s rights. Women Win will use existing and future partnerships, knowledge and networks to promote this movement.
Women Win is a social innovator, introducing innovation into the women’s movement through new products, including open source guidelines and grassroots approaches. Women Win develops, implements, monitors and evaluates gender-sensitive sport programmes with a women’s rights approach. Moreover, Women Win is developing and disseminating a code of conduct to be shared by all programmes that have zero tolerance for practices detrimental to girls and women, with special attention to sexual harassment.
Women Win opens doors to new donors and partnerships in the women’s rights movement. By introducing sport as a strategy for advancing women’s rights, Women Win is introducing a new and innovative strategy into the women’s movement, opening doors to new donors and partnerships that have a specific interest in sport and/or women’s rights (corporate partners, Comic Relief, Hivos, Cordaid).
Women Win brings new tools to the women’s rights movement. Because of existing partnerships, Women Win is able to introduce new instruments to the different movements, including ‘Smart Growth’ (an organizational development tool developed by the Women’s Funding Network based in San Francisco, USA) and Making the Case (monitoring and evaluation tool). Women Win can also help link new networks, including the Association for Women in Development (AWID), Women’s Funding Network (WFN), International Network of Women’s Funds (INWF), International Working Group of Sport and Women (IWG), Ashoka (a network for social entrepreneurship), the Homeless World Cup, and others.
Women Win can develop effective advocacy and communications strategies. Through financial and pro bono partnerships, including partnerships with Nike and Wieden+Kennedy, Women Win is able to develop effective advocacy and communication strategies to promote and disseminate “best practices” and outcomes of the work on a global scale. In 2008 - 2009, Women Win worked with Ashoka to launch an online competition, “Gamechangers: Change the Game for Women in Sport,” which featured the work of more than 400 innovative organisations globally.
