Ziba Cranmer

Ziba Cranmer is currently the Executive Director of Demand Abolition. Ziba joins Demand Abolition from Cone, where she worked as Vice President in the Cause Branding practice, and before that from Nike where she worked in Europe and the US in a variety of functions within Nike’s Sustainable Business and Innovation Team. Ziba brings with her deep experience in corporate sustainability, strategy development and a history of incubating successful innovation initiatives in the areas of strategic philanthropy, product and category development, transparency and stakeholder engagement. 

At Nike, Ziba was most recently the Director of the Access to Sport portfolio within the SB&I Lab, a strategic investment function focused on partnerships and direct investment around key sustainability issues. Ziba also led Social Innovation for Nike’s Global Community investment team where she launched several cause initiatives and managed a portfolio of strategic partnerships in support of Nike’s social innovation goals. Ziba joined Nike in 2003 to manage stakeholder engagement strategy and was responsible for the publication of its award-winning 2004 corporate responsibility report.
Prior to Nike, Ziba worked at the World Bank in its Corporate Social Responsibility Practice where she advised developing country governments on strategies to attract foreign and domestic investors with sustainable business practices.  Ziba’s work with the CSR Practice at the World Bank focused on public-private partnerships, governance and transparency, labor standards and social protection, and CSR in global supply chains/ manufacturing.
Ziba has extensive experience living and working in diverse global contexts including the Middle East, Vietnam, the Netherlands and the UK.  Ziba has an MBA/ IBD from Georgetown University in Washington D.C. She has a personal passion for new media and technology-driven innovation, and supports startups and nonprofits working in this field. Ziba also sits on the board of WomenWin, an organization supporting the empowerment of women through sport, a theme for which Ziba is a strong advocate.  Ziba is a lifelong athlete; she plays lacrosse, basketball, runs, and snowboards.