Be Interactive organizes running and walking sessions for socially isolated women, most of whom are Muslim. Started in Amsterdam in 2005, the program now serves several other Dutch cities.
Women Win works together with Be Interactive to document best practices and create guidelines, supporting organizations for socially isolated women. A recent external evaluation of Be Interactive by groups in Geuzenveld, Amsterdam, highlighted the following findings: The top two forms of empowerment identified by the women questioned were "self-confidence" and "body awareness." Almost all respondents asserted that more women and girls within the community have started to do sport. This is because there were more Muslim women in the community running with Be Interactive, which encouraged other women to join Be Interactive too. Respondents stated that what enabled these women to join was that its participants helped other women in the community to gain consent from their husbands - a barrier prior to participation.