Moving the Goalposts (MTG) is a Kenyan sport for development organisation that envisions a fair, just and inclusive world where girls and young women’s rights are acknowledged, respected and realized. 

MTG is focused on girls and young women between the ages of 9-25 years from the rural and urban areas of the Kenyan coast. The organisation hosts football leagues that are youth-led and managed and include girl advocates that promote reproductive health, child rights and female leadership. Through playing football, MTG girls learn to organise activities, take up leadership roles, understand their rights and have a voice in society. Currently MTG has its presence in 4 Counties, namelyKilifi, Mombasa, Tana River and Kwaleand hasreached more than 10,000 girls. 

MTG has started focusing on developing economic empowerment for girls, including savings projects for out-of-school girls and leadership awards to start small businesses. Additionally, they have championed the Young Men as Equal Partners programme to engage boys and men as agents of change, to challenge negative attitudes towards females, and promote more equitable communities.

Women Win and MTG have partnered since the founding of Women Win to improve girls’ and young women’s lives through football. MTG is currently developing a ‘Center of Excellence’ to support the growth of the sport for girls’ rights strategy nationally and regionally.