The following aspects serve as a set of Women Win’s non-negotiable principles for ethical practice in DST. Our principles grow out of our core value: Girls are our purpose. We strive to ensure the safety and dignity of our digital storytellers worldwide.

Well-Being. Storytellers’ physical, emotional, social, and spiritual wellbeing should be at the centre of all phases of an individual project and workshop. Strategies to ensure the wellbeing of vulnerable participants are particularly important.

Truth. Storytellers must have the space to tell their own stories based upon their personal life experiences. Storytellers are encouraged to experiment with creative approaches; however, the stories with the greatest leverage are those grounded in personal truth.

Informed Choices. Storytellers must have the ability to make informed choices about the content, production, use and distribution of their work. They are free to deny consent for use of their video by Women Win, their organization or any third party. 

Ownership. Storytellers have the right to freedom of expression in representing themselves, in their stories. They should be provided with the space and flexibility to describe what they have experienced, within the parameters of sport, and without being coerced or censored. Storytellers have the right to determine whether or not their names are attached to their stories and whether images of themselves/others are blurred to protect privacy.

Local Context. Workshop facilitators should follow principles of cultural sensitivity and, as appropriate, workshops can be conducted in local languages with “cultural insiders.” Methods should be adapted to fit local technological resources and capacities, emphasising always the importance of first-person voice, group process, and participatory production.

Ethics as Process. Facilitators should view ethics as a process, rather than as a one-off occasion of “gaining consent.” On-going dialogue between storytellers, staff members and coaches, and partner organisations/institutions about how best to design and implement an ethically responsible project is key to ethical practice. Discussion and decision-making about the responsible distribution of stories should be a key aspect of this dialogue.