The Work

Women Win uses sport to address three areas that we think are key to advancing girls' rights globally. We help girls and their communities:

  • Address gender-based violence
  • Access sexual and reproductive health and rights
  • Gain economic empowerment

Through intra and cross-sector partnerships, we tackle global gender inequity by investing in localised, grassroots solutions. We deliver on our mission by employing a strategy with our three distinct pillars, below.

Strengthen Programmes

We cultivate strong, equitable partnerships with grassroots organisations, supporting them to develop their organisational and programmatic capacities. We also partner with key global players to ensure quality and innovation in scalable sports programmes for girls.

Generate Game-Changing Innovation

We drive innovative concepts in girls’ sports programmes that effectively deliver our mission. We achieve this by working in close collaboration with new and existing partners to capture insights and explore emerging needs and trends related to sport and gender.

Lead Transformative Thinking

We influence sectors to see sport as a lever for achieving more equitable societies. As thought leaders in the arenas of gender, development and sport, we are catalysing a conversation to generate ideas, energy, resources and attention.

Who We Work With

Partnerships and strategic alliances are essential to achieving the Women Win mission. The complexity and scale of gender inequity means that no one can effectively tackle it alone. Our collaborations allow us to increase impact and efficiency and, at their best, are rooted in the virtuous circle of exchange. In our partnerships that span continents and sectors, we place an uncompromising emphasis on three principles:

Mutual Benefit



Since 2007 we have:

  • Impacted the lives of over 2.8 million adolescent girls and young women in over 100 countries, on five continents
  • Supported a diverse portfolio of over 50 programme partners 
  • Developed a series of open-source International Guidelines for addressing girls and women’s rights through sport
  • Partnered with Standard Chartered in the dissemination of the award-winning Goal Programme; an innovative sport and life skills curriculum designed for girls aged 12-18 from underserved communities
  • Driven a collective impact strategy to measure the influence of sport on the lives of adolescent girls and young women with a global set of partners who have a shared interest in the topic, using Salesforce as a common platform for data collection and analysis