Founded in 2007 by Astrid Aafjes, Women Win is recognised as a leading global organisation using sport as a strategy to advance women's rights.
Women Win works by building partnerships with key players, sport initiatives, investors, and institutions at global and local levels, and by influencing policy and practice in the field. We aim to raise the bar on quality programming by setting standards around good practices for girls and women's sport programs – programs that address critical issues affecting the lives of girls and women in their communities, including sexual and reproductive health concerns, gender based violence, and economic empowerment. Women Win's model is built on the premise that girls and women are empowered by acquiring new and valued skills, having a range of social assets, and being able to access resources and opportunities. We believe that sport can play a unique role in connecting and linking these elements.
Women Win seeks to introduce new products to promote sport as a strategy to empower girls and women, including open source platforms and grassroots approaches. We learn, document and share the impact of gender-sensitive sport programmes with a clear women's rights approach. Moreover, Women Win are developing a “bank” of knowledge, skills and tools to influence and change existing practices that perpetuate gender inequality.