What is the Building Bridges programme?

The Building Bridges for Women’s Economic Resilience is a five-year programme implemented by Win-Win Strategies and our partners with the support from the Ministry of Foreign Affairs of The Netherlands. The programme includes activities in The Netherlands and in Kenya and aims to advance women’s economic rights and resilience in floriculture, tea and other supply chains.

The Building Bridges for Women’s Economic Empowerment programme takes a holistic approach to realising women’s economic empowerment and resilience across the value chain. We encourage collaboration between women’s rights organisations and the private sector in order to reach both a social and business return on investment. By leveraging the expertise of local women’s rights organisations and the voices of women workers themselves, we strive to find a ‘win-win’ for both the workers and the business. This 5-year programme focuses on sectors and geographies that are key to both The Netherlands market and international trade. With this in mind, we are currently implementing this programme in the Kenyan floriculture and tea sectors.

A holistic and synchronised approach

to women’s economic resilience

Drawing The Line Tool

The ‘Drawing the Line’  tool uses a play-based, participatory approach to identify key issues that women face in the workplace, taking a women-centred approach as their perspective is crucial for determining a sustainable solution. Participants create their own meaning by using cards as prompts and tell the facilitators, who are from Women’s Rights Organisations in their area,  what their realities are and where/how protection can be implemented. It is often used in conjunction with other tools/standards, such as zero-tolerance standards for abuse and harassment and codes of conduct.

Sharing Knowledge

Kenya is home to the world’s best flower producers and
the Kenyan flower sector has grown to be a significant foreign exchange earner and contributor to the GDP and FDI in recent years. Kenya is also the third largest producer and exporter
of cut flowers in the world after Ecuador and Colombia.

Women’s economic empowerment (WEE) basically means enabling women to earn a decent living. It has taken on a variety of definitions and some- times, even at the highest levels, is used without definition (e.g. the Beijing Platform for Action, or the 2017 UN High Level Panel reports on WEE). Pro- ponents differ in defining the how and why to achieve WEE. How to tackle the wicked problems of poverty, exclusion, exploitation and gender inequal- ity? And ‘why’? Because WEE is a right irrespective of economic context or instrumental to sustained development or simply to drive business growth?

GRDD can be understood as the process through which enterprises can identify, prevent, mitigate and account for how they address their actual and poten- tial adverse impacts on women’s rights and gender equality as an integral part of business decision-mak- ing and risk management systems. Effective GRDD ensures that enterprises ‘do no harm’ to women, and usually, prevention and mitigation measures will ‘do good’ to women by enhancing their economic empowerment, e.g. where gender committees established in global value chains enhance women’s job security, career perspectives, and protection against violence. GRDD is an important avenue to achieving WEE/R. Like WEE/R, GRDD can only be fully implemented when there is a compelling business case for addressing adverse gender impacts.

In October 2020, Equileap published its first report on Gender Equality in the Netherlands1, assessing 100 leading companies on workplace equality. Additionally, the report included a deep dive on gender equality in global supply chains2, which involved investigating to what extent companies implemented social supply chain standards with a gender lens.

Fostering meaningful

cross-sector collaborations

Corporate Engagement Course

The Seven Stage Corporate Engagement Course is designed to help you respond quickly, and thoughtfully to the rising demand for cross-sector partnerships to address the gaping inequities now laid bare by the COVID-19 crisis. Win-Win Strategies (WWS) developed this Corporate Engagement course, designed as a series of online, self-paced learning modules, with the belief that partnerships can improve the impact and strengthen the capabilities of both private sector companies and women’s rights organisations.

Read more about our implementation


Due Diligence

Offering practical information and a wide range of resources, this platform helps you to add a gender lens to your human rights due diligence process. It allows you to actively manage any adverse human rights impacts in your international supply chains in a way that responds to the needs of people of all genders, specifically of women

Why Should Companies Focus on Climate and Gender Justice?

So far, corporate approaches to the climate problem have largely been a response to external pressure from eco-friendly consumers and government regulations, leaving the root of the issue grossly misunderstood. Recognising climate change’s unique consequences for communities and individuals is key in raising the most effective solutions and therefore, calls for a gendered approach.

Women Farmers In Kenya’s Floriculture Sector

Women-owned flower farms (WOFF) have huge potential to drastically improve the position of women through promoting more women entrepreneurs and role models while also creating better working conditions for women workers. However, very little information is available on WOFFs in Kenya’s flower sector

Investing in Women

Workers in Kenya

To address ongoing gender-based issues, the industry’s umbrella body, the Kenya Flower Council (KFC), has initiated a number of initiatives and entered into collaboration with stakeholders, particularly women’s rights organisations (WROs)/non-governmental organisations (NGOs), to mainstream gender issues. By partnering with WROs/NGOs, the sector will benefit immensely from the expertise of these organisations on women’s rights issues, from both the local and international perspectives

Putting Women at the

Centre of the Conversation

One of the areas where the sector is lagging behind is on women’s economic empowerment and resilience. Consequently, there is the need to ensure that, more women get promoted to take up leadership/decision making positions within the labour intensive sector.