Programme and Design Implementation
Win-Win Strategies recognises the impact of gathering different perspectives to design holistic and mutually-benefitting programmes. We leverage the expertise of our funders, partners and programme stakeholders and meet them with innovative approaches to deliver work that speaks to our collective mission. By putting beneficiaries’ experiences at the heart of the design process, we ensure that our programmes meet their specific needs through hyper-local solutions.
Building Bridges for
Women’s Economic Empowerment
The Building Bridges for Women’s Economic Resilience is a five-year programme implemented by Win-Win Strategies and our partners with the support from the Ministry of Foreign Affairs of The Netherlands. The programme includes activities in The Netherlands and in Kenya and aims to advance women’s economic rights and resilience in floriculture, tea and other supply chains.
Women’s Economic Resilience
in Times of Climate Crisis
Women’s Economic Resilience in Times of Climate Crisis is a two-and-a-half-year programme implemented by a consortium of four partners: Bloomon — a Dutch online florist, Sian Flowers — one of Kenya’s largest flower growers, CIFCAD — a Kenyan civil society organisation, and Women Win. The programme is supported by the Subsidy Programme for Responsible Business, as part of the Netherlands Enterprise Agency (RVO) and commissioned by the Dutch Ministry of Foreign Affairs and includes activities in the Netherlands and in Kenya. At its centre, it aims to improve climate resilience with women workers, building their economic resilience and preparing farms for climate emergencies; designed to be measured, learned from, and shared across the floriculture sector.
Resilient Farms Need Resilient Workers
Between June 2025 and January 2026, the consortium conducted research that examined the intersection of climate and gender in Kenya’s floriculture sector, guided by two questions:
- How does the climate crisis affect the working conditions of women workers?
- What adaptive strategies can companies implement to strengthen their long-term economic resilience in a world with a changing climate?
Drawing on testimonies from 489 people, including workers, managers and sector experts, the research shares key findings and outlines the next steps for the work ahead. These insights have also informed the development of interventions to strengthen climate resilience, with women workers at the centre.
