Women in Leadership

Women in Leadership, a podcast by Women Win, celebrates the inspiring women who are shaping the future of Kenya’s floriculture sector.

Through insightful conversations, the podcast explores practical leadership strategies, workplace challenges, mentorship, men supporting women, career development, entrepreneurship and bold transformations in a traditionally male-dominated sector.

Each episode centres on the real experience and expertise of women in leadership across the sector, exploring how they are paving the way for themselves and the next generation of women in Kenya’s vibrant flower sector.

Episode 1 & 2: Leadership & Self-Advocacy

• Discusses the challenges women face when in leadership and how to face them.

Episode 3 & 4: Workplace Strategies

• Tackles key management techniques and systemic challenges in floriculture.

Episode 5: Gender Stereotypes & Women’s Influence

• Emphasises the need for continuous efforts to transform norms while inviting women to take up leadership.

Episode 1: Virginia Gitonga

Are you a business leader wondering how to make a strong case for gender equality in your organisation?

Tune in to the first episode of our Women in Leadership podcast, with Virginia Gitonga, General Manager of Selecta Kenya. Virginia breaks down why gender equity isn’t just ethical, it’s strategic, especially in sectors like floriculture, where women make up the majority of the workforce.

🎧 Listen in and discover how inclusive leadership drives productivity, profitability, and sustainable growth.

Episode 2: Florence Obonyo

In this episode of Women in Leadership podcast, Florence Obonyo, a lawyer and the lead of the Sustainability Department at Florensis, unpacks the burden of unpaid care work that many women shoulder, both at home and in the workplace. She challenges women to advocate for equitable support and calls on men to share responsibilities with greater empathy.

Florence also offers practical insights into how organisations can ease this burden and create space for women to invest in their growth, even after hours.

📢 It’s time to shift the conversation and push for real change! Tune in now.

Episode 3: Miriam Kimani

We bring you the third episode of our Women in Leadership podcast, featuring Miriam Kimani, Farm Manager at Marginpar-Kariki Farm. With 28 years in floriculture, which she began as a scout monitoring for pests and diseases, Miriam’s journey is a testament to resilience and strategic leadership.

💡 In this episode, Miriam breaks down the power of delegation, how it fosters leadership buy-in, and why having strong leadership support is crucial for women in agriculture.

Don’t miss this insightful conversation on what it takes to lead effectively in the floriculture industry!

Episode 4: Aoko Midiwo-Odembo

This episode of Women in Leadership podcast revolves around women leading in floriculture, featuring Aoko Midiwo-Odembo, Owner of Legacy Farm. Join Ms. Aoko as she discusses intentional leadership, networking, and challenges in women-owned farms.

📻 Tune in for valued lessons and insights!

Episode 5: Rosalind Kithiru & Lydia Macharia

This, final episode of the Women in Leadership podcast, we’ve got a double feature! We are joined by Rosalind Kithiru, Production Manager of Timaflor and Lydia Macharia, HR of Timaflor, as they talk through breaking gender stereotypes and redefining multitasking.

🎙️ Join the conversation!