The adidas Breaking Barriers Project is a commitment to breaking down barriers for women and girls across Europe by working directly with nonprofit sports organizations, empowering local leaders and coaches, and by providing the sports industry with the necessary tools to lead change.We all know that girls who play sport are better positioned to realize their full potential
CHANGING THE GAME, TOGETHER
Together with streetfootballworld, Soccer Without Borders and adidas we have developed an intensive programme on gender mainstreaming, gender equality and inclusivity.
This program supports select sports nonprofits with capacity building and provides leadership training to local role models and coaches – our Breaking Barriers Champions – so they can positively impact the lives of women and girls in their communities.
GIRLS DESERVE EQUAL PLAY
In sports, women and girls face systemic barriers. Day. After. Day. From lack of access and representation to cultural stigma and self-doubt, women and girls are too often left on the sidelines. We are here to change that.
The adidas Breaking Barriers Project is a project to break down barriers for women and girls across Europe by working directly with non-profit sports organizations, empowering local leaders and coaches, and providing the sports industry with the necessary tools to drive change. to bring.
We all know that girls who play sports are better able to reach their full potential — so let’s break down barriers.