leveling the

playing field

Sports programmes are increasingly recognised as an effective tool for empowering youth but are often designed for, and dominated by, boys and men.

As women’s rights organisations make powerful strides in the development arena, their efforts must support and address the unique challenges faced by girls and young women. Through sport, people learn to embody leadership and tackle challenges. This is why sports programmes are effective tools to combat gender inequity, and why it is critical that these programmes are designed specifically to serve girls and young women.

Out with the old,

in with the new!

Sports allow girls to challenge socio-cultural norms and gender stereotypes on the pitch, at the community level, and in larger society. When girls play, they transcend the gender limits set on females, building the ability to do the same in other areas of life, such as in education and at work. The impact of sports continues off the pitch and throughout life – athletes take initiative, raise their voices and have the courage to take risks.

Why sport? Through it, girls can build self-esteem, courage and take back ownership of their own lives. Having freedom gives girls confidence to rewrite the narrative that was already written for them and journey to an empowered future.

Why using

sport as a tool?

Why sport? Through it, girls can build self-esteem, courage and take back ownership of their own lives. Having freedom gives girls confidence to rewrite the narrative that was already written for them and journey to an empowered future.